Landing pages? They’ll eat your website for lunch. But ion, don’t landing pages require more resources? More content? More effort? Aren’t they more to manage?
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To be honest, yes, they do. Creating campaign-specific landing pages requires work. But the impact that a successful landing page can have on metrics such as cost to acquire a customer and ROI is tremendous. These are the statistics executives care about and the reason why the lowly landing page should be elevated to a seat worth time and attention from everyone inside your marketing organization, including your CMO.
There are 3 primary benefits to landing pages:
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