Sales organizations are in the midst of big changes. The new customer mandates a new kind of sales. People are networked, doing their own research, talking to each other instead of companies, and ignoring your ads. Sales professionals need to immerse themselves in this ecosystem or they’ll become obsolete. Here are three ways to dive in without an embarrassing belly flop.
http://www.nimble.com/blog/dive-into-social-selling/
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