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Marking the birth of the royal baby – a limited-edition loave

And so it begins. Royal baby fever is in full swing and this is the third PR stunt I’ve seen today surrounding the poor mite.This a good one though, because the content is shareable, the message instantly understood, and as we learned long ago, food porn is always a winner.

So, to mark the birth of the royal baby, Cheshire-based Roberts Bakery has created 50 limited-edition loaves of bread which cost £30 a go to make – presumably because a royal baby will obvs be loaded.

 

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