Research : Two-thirds of UK marketers believe the use of video cards will increase over next year

11th July, 2013 – Video marketing technology company Vidioh! recently conducted a survey of UK marketers asking their opinion on video cards.

Almost two thirds (61%) of marketers believe that the use of video cards in marketing will increase over the next 12 months. Just 8% believe it will decrease with the remaining third (31%) believing it will remain the same. www.vidioh.co.uk

When asked what they felt were the key benefits of using video cards as part of a marketing campaign the majority (64%) rated the fact that they are ‘unusual and attention grabbing’ as most important, while 38% felt that the second most important benefit was their ability to ‘bring a product or service to life’. Just over a quarter (27%) said that the third most important benefit was their ‘ability to reach a very targeted audience’.

Martin Simcock, Director and Founder of Vidioh commented: “The majority of people we show our video cards to have not seen anything similar before and are instantly struck by their marketing potential.“

A total of 181 UK marketers shared their opinions; 45% work for a marketing services agency, 34% for a corporate organisation, 16% for an SME and 5% for an event agency. Almost a third of these (31%) have annual marketing budgets of over 105k (either for themselves or on behalf of their clients).

When asked what elements were most important in delivering a successful video card campaign, half (49%) said ‘communicating the key message clearly’ was of primary importance with 40% rating the ‘quality and creativity of content’ as the second most important and 30% rated the ‘quality and creativity of video production’ as the third most important.  Surprisingly over half (54%) of respondents said that the ‘quality and creativity of printed branding’ was of least importance.

Given an unlimited budget to spend on Vidioh cards, 45% of respondents said they would choose to spend it on direct mail about a new product with 38% choosing direct mail about the brand as a whole.  A third (31%) would choose to spend it on event promotion and slightly less (27%) on cards to use as experiential tools for events.

Notes:
The survey was carried out online between 7th and 21st June 2013.  A total of 181 UK marketers completed the survey.

About Vidioh!
Founded in February 2012, Vidioh creates high impact direct mail and marketing communications using high resolution video.  Vidioh specialises in incorporating ultra thin, auto-starting LCD screen technology into all forms of print marketing from brochures and direct mail to point of sale and invitations.
Based in Maidenhead, UK, Vidioh has a full creative studio which can design and create marketing materials from print and copy to video and graphics.
www.vidioh.co.uk