From creativity-online.com –Due date for William and Kate’s first child nears – UK marketers milk ‘Royal Birth’ – Ad Critic News – Creativity OnlineMarriott, Harrods, John Lewis and Krispy Kreme are delivering themed pastries, china and “nursery nights” to an eagerly expectant public, and stores are brimming with royal-baby tchotchkes.
Krispy Kreme is selling “bite and reveal” doughnuts with pink or blue centers. You don’t find out which color you’ve got until you tuck in, but according to a Krispy Kreme poll, more pink centers than blue have been reported.
Naturally, betting firms are in on the action, too. Bookmaker Paddy Power is encouraging people to bet on every detail from the arrival date to the name and even the age of his or her first nightclub visit. The most popular picks are for a brown-haired girl named Alexandra whose first boyfriend will be called Robert. These bets are expected to bring in around £300,000, and Paddy Power has dispatched a team of oversize “royal babies”–adults dressed as infants wearing masks and crowns–in London to promote its services.