Take part in an incredible journey of discovery as On The Edge hosts marketing’s leading figures, ensuring this provocative one-day conference and networking event is packed with insights guaranteed to get you and your team thinking. Challenging theories and questioning creativity is just the start.
21 June 2012, Congress Centre, London http://ontheedgelive.co.uk/london/
Marketing is entering another new era. The web has revolutionised the way we communicate yet traditional offline efforts remain the focal point for many brands.
Campaigns have a reach like never before, but maximising impact relies on spinning traditional values with contemporary advancement. It’s a new kind of marketing, where digital rocks but old-school still rolls and where collaborate working equals success. But there’s still room for the maverick.
Technological advances aligned with the social media juggernaut leaves no room for mediocrity. Only the smart will survive.
On The Edge is about breaking rules and making up new ones.