Fresh news about Salmon, GAME.co.uk, Pizza Hut Restaurants, TagMan, Finder Media

Salmon, specialists in delivering eCommerce and multichannel solutions today announced the latest online developments to GAME.co.uk, the UK’s leading games specialist, in preparation for what is anticipated to be their biggest trading year ever.

Salmon have been working with GAME Retail since 2011, when they implemented the strategic eCommerce platform (IBM WebSphere Commerce) they have today. In 2012 Salmon successfully migrated Gamestation’s online platform to GAME.co.uk, following GAME Retail Ltd’s decision to provide their customers with one unified brand.  Since then Salmon have delivered a number of enhancements to GAME’s omni-channel strategy and are currently carrying out extensive performance testing and upgrading software to equip them for a record-breaking peak period.

Andrew Grainger, GAME’s Chief Technology Officer, commented, “With two new consoles, the Xbox One and PS4, and some stunning new games being released before Christmas we expect our website will come under an exceptionally heavy workload.  Preparing now will ensure customers continue to receive a positive experience through both the website and mobile site.”

Pizza Hut Restaurants launches new website to coincide with 40th anniversary

New personalised digital experience created for restaurant customers Pizza Hut Restaurants has today launched a new website for its customers, providing a connected and personalised experience for its users. The new website, built by Amaze, a leading marketing and technology consultancy, provides Pizza Hut Restaurants’ users with a completely fresh online experience with the brand on the EPiServer 7.1 platform.

The website has been designed to be fully responsive and accessible on all devices. It delivers personalised content based on the device used and locality of the user, as well as previous interactions with the site, via the Pizza Hut Restaurants CRM system. The site takes into account users’ history and pre-loaded selections depending on usage.

Customers’ locations are detected to identify the closest restaurant to the user, and menus and offers which are relevant according to the time of day are displayed. The site is integrated with a number of data systems including sales statistics – for example, the ‘top five pizza’ choices are displayed by each restaurant, city and region.

Later this year, as part of Pizza Hut’s continued 40th anniversary celebrations, the casual dining chain will roll out a full digital communications roadmap with Amaze, including social and search elements, of which the new dynamic website plays an integral role.

Kathryn Austin, Marketing Director, Pizza Hut Restaurants, comments, “The new website acts as our digital flagship restaurant, with a unique personalised feel for our users, which supports our business needs. The team at Amaze has captured the very essence of our approach to casual dining and translated the importance of locality into a clever and very personal user journey.”

New Market Research by TagMan reveals 81% of brand marketers lack confidence in measuring ROI across multiple channels

Despite the promise of Big Data and social media, research study surveying 200 senior digital marketers demonstrates they are still suffering from wasted digital spend

Key findings:

• 49% of marketers are not sure how they measure and reward channel performance
• 43% are not confident that their social media investments drive revenue
• 55% still measure success of display campaigns by click-through rates
• 31% are struggling with data overload
• 34% find the operational management of systems a huge challenge

The full study (Marketing Agility: Win the Fight against Wasted Digital Spend) and findings are available to download today at www.tagman.com/agility

TagMan, the leading global Tag Management System, Marketing Data, and Marketing Attribution provider has today published the results of a market research study examining marketers’ current perceptions on marketing agility and marketing attribution within the digital sector.

Finder Media

The research study, which was conducted by Finder Media on behalf of TagMan, surveyed over 200 senior digital marketing and ecommerce professionals across an array of travel, retail, FMCG and financial sectors. The survey found that 41% of marketers believe reporting accurate ROI of all marketing activity is the biggest challenge currently facing their business. Indeed, 49% of marketers are not sure how they currently reward marketing partners such as technology vendors, email service providers and publishers, across different channels; whilst 55% of respondents still measure the success of display campaigns by click-through rates. The survey also found that 35% of marketers find it a huge challenge to understand how different channels are working together, whilst 34% said the operational management of marketing systems is a big issue within their business.

Another key finding in the research survey was that many marketers are still struggling to leverage Big Data and social media within campaigns. 59% of respondents said they believe Big Data could have a real impact on business revenue and profits, yet despite this, 36% admitted they still do not understand Big Data and 31% cited ‘data overload’ as their biggest business challenge. When it comes to social media, 43% are not confident that their social media investments are driving ROI, with a further 32% of respondents unsure of the value of social media.