Using call tracking in your online retail strategy / Mediahawk

As an online retail store you may find that, depending on the sort of products you offer, you depend on telephone enquiries to generate a response. In our free eBook“Changes In Consumer Response”, we talk about the “Need to Call” matrix, and how the amount (and type) of phone calls you receive may depend upon the complexity of the products you offer.

Regardless of where your business sits in this matrix, if you’re generating response via the telephone you need to know where those calls are coming from. We know how it is — sometimes tracking where your response is coming from, especially for an online retail company, can feel like being shoved in an over-sized shopping cart full of lunatics heading full speed down a very steep road; crazy and uncertain.