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Video / End Marmite neglect featured in this documentary-style spoof

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One comment we picked up about this ad was middle of the road.
You either love it or hate it! – I meant the ad, not Marmite itself (which I particularly hate…Marmite, not the advert)…
This is an advert that is an in-betweener. I love it because it is funny in its own way as we all neglect food items in the fridge and cupboard. But I also hate it because it’s taking the mickey out of organisations who protect animals… (which had sparked off a lot of complaints by viewers).

The latest development is money changing hands …

Unilever has donated £18,000 to the RSPCA following hundreds of complaints that its Marmite ad trivialises the work of animal welfare agencies.

Television viewers have so far lodged around 400 complaints about the documentary-style spoof which first screened on Monday evening.

Matt Cull, from the RSPCA’s fundraising department, confirmed the donation, saying: “Love the advert or hate it, we are thrilled to announce that Marmite have put their money where their mouth is and are spreading the love for animal welfare by making a donation to the RSPCA.

“Marmite have offered us £18,000, which is how much it costs to run our inspectorate service for one day. This will make a massive difference to the animals and we are very grateful for their generosity.”

The Advertising Standards Authority (ASA) said it had received around 400 complaints about the ad.

 

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