http://ontheedgelive.co.uk/birmingham/why-attend/
The inaugural On The Edge Birmingham conference hit the city with a bang last October & witness to internationally-renowned speakers offering insight into their personal and business success. One hundred fifty marketers eagerly awaited the insight and wisdom that was yet to be bestowed to them on how they could get there too. So how could we not return?!
We’ve set the date for 19th September 2013 and already looking forward to it! This one day, sit down conference is covering all the hot topics emerging in the digital marketing world today. The format has been devised to make maximum use of your time with each session delivering key insight and actionable strategies from world-class speakers that you can implement immediately. We guarantee you will walk away with the knowledge and tools necessary to develop an effective Digital Marketing Strategy.
What you’ll learn:
- An understanding of what constitutes good content
- How to cost effectively get a content marketing strategy off the ground
- 10 great ways to use content for b2b marketing
- The importance of social content to your brand
- Planning and structuring social content
- Best practice for social content
- How to create a social content strategy
- Generating & measuring ROI with your content
- Understand how recipient engagement levels can affect email deliverabililty
- Learn how by re-engaging with dis-engaged customers will increase ROI and ensure you are not spending money unnecessarily
- Gain ideas for targeted email content and campaigns
- Sector specific examples of best practice re-engagement campaigns, including LA Fitness, Amnesty International, Deal Zippy and Hearst magazines
- Making your data work for you
- Conduct a 10 minute SEO health check
- How to meet the Google Webmaster Guidelines
- Panda proof your content for future updates
- Penguin proof your backlinks for future updates
- How to detect and remove unnatural links (tips and tools)
- When to use the Google Disavow Tool
- How to submit a Google Reconsideration Request
- Successful content marketing strategies
- Sustainable inbound marketing techniques
- SEO checks you can (and should) do every day
Digital Trends
- Identifying and monitoring trends
- Managing data effectively
- The next big things for digital advertising
- Technology recommendations
- How the physical world and digital world can be combined
- The rise of mobile and the fall of single purpose machines
- Why the high streets need to embrace digital
- Growth of multi-device
- The challenges & opportunities
- How to get ready
- Success story
What else?
- Network with Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the Midlands area.
- Enjoy a sumptuous lunch and as much coffee as you can handle at one of Birmingham’s most luxurious hotels
- Earn CPD points
- A guaranteed seat for every speaker session
- Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away