Why does such a big brand name choose to use such an outdated marketing tool? / A South African viewpoint on Shell’s marketing

Paul Tomes in South Africa writes …Dear Shell

I was handed your latest brochure at my local filling station today and would like to congratulate your marketing department on a first class job destroying god knows how many acres of rain forest, to produce what I can only describe as meaningless crap.

Paul Tomes added 4 photos.

Given the amount of Planet Earth’s resources you have managed to squander in this exercise, what did you seriously hope to achieve? Rush to your website to read more techno drivel? Perhaps you hoped I would scan the QR code to get instant access to more pictures of the the happy threesome on your brochure and find out why your unshaven chap in the lab coat is holding a box of chocolates and pretending it’s a hi-tech tablet?

I doubt whether I will ever drive an F1 Ferrari in my lifetime and I am certainly not convinced that your petrol will get my old banger to perform like one … perhaps downhill on Suikerbossie with a strong tail wind is the closest i’ll get!
Seriously Shell … you can do better than this!
Mandy Henry I totally agree. With access to digital options why does such a big brand name choose to use such an outdated marketing tool. I was handed one at the station the other morning and it went straight to the bin. I didn’t even bother to read it. A total waste of time (and money).

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