Coca-Cola Great Britain is celebrating 35 years of partnership with Special Olympics Great Britain and the staging of the Special Olympics 2013 National Games in Bath this month with an impactful marketing campaign that places intellectually disabled athletes centre stage.
In a first for the company’s charity partnership, Coca-Cola Great Britain commissioned a special creative treatment featuring the athletes for its world-famous Piccadilly Circus sign launching today. The creative counts down to the Games, using filmed footage of the athletes practising their sports, and aims to build awareness, support and anticipation for the Games on a national scale.
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