Peter Crouch and Harry Redknapp set to front campaign to promote Virgin Media adding BT Sports to line-up
BT has struck a deal with Virgin Media to make its new sports channels available to the cable operator’s subscribers. The three-year agreement will see customers on Virgin’s most expensive subscription get BT’s three sports channels. Those on cheaper deals can pay extra to receive them.
Peter Crouch signs up for Virgin Media BT Sport push – Brand Republic News http://t.co/2FpUffoL3B
— Will Corry (@slievemore) August 16, 2013
The deal will mean Virgin Media can now supply sports channels from both BT and its rival BSkyB.
It is a step forward for Virgin Media in the continuing battle with its larger competitor. Last year, the firm launched an internet TV service that streams programmes to computers, tablets and smartphones, in a challenge to BSkyB’s rapidly growing Sky Go service.
Thursday’s tie-up is also seen as a boost for BT, which will gain more viewers and be able to charge extra for advertising.
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