Fact: Online retail spending in the US reached $186 billion in 2012. Fact: By 2015, International eCommerce spending is projected to hit $1.4 trillion. Question: What do these statistics mean for the future of online shopping, especially regarding what customers want and how retailers are going to fulfill them? Reference: A survey of more than 3,0…
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Fact: Online retail spending in the US reached $186 billion in 2012. Fact: By 2015, International eCommerce spending is projected to hit $1.4 trillion. Question: What do these statistics mean for the future of online shopping, especially regarding what customers want and how retailers are going to fulfill them? Reference: A survey of more than 3,000 US online shoppers conducted by comScore for UPS last February, “UPS Pulse Of The Online Shopper,” was designed to find out the following:
• What consumers want and expect in the online checkout and shipping experience;
• How important are return policies to online shoppers;
• How mobile and social media are shaping the online shopping experience;
• What consumers expect from retailers regarding omnichannel shopping experiences.
Respondents to the survey qualified by making at least two online purchases in a typical 3-month period. (Interestingly, 41% indicated they made 2 to 3 online purchases; 33% made 4 to 6 purchases and 27% made 7 or more purchases in a typical 3-month period).
The survey revealed that as eCommerce spending increases, so do the expectations of online shoppers: Here are some of the key factors that drive consumers’ shopping habits, purchasing behaviors, and wishes.
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