The latest shopping stats from mobile shopper marketing specialists Shopitize (www.shopitize.com) show that the great British banger is still a massive supermarket favourite … as long as it’s on special offer!Yes, it’s official, we are a nation of skinflints who are more interested in keeping cash in our pockets than shelling out on more expensive brand goods.

In its latest flash smartphone survey of cosmopolitan Britain, Shopitize found that a whopping 91% of Brits will buy more of a product if it’s on special offer.

This is especially true when it comes to the famous British banger. Shopitize’s smart survey, which was responded to by 1,990 Shopitize app users, found that the majority of us are motivated by price in the supermarket sausage stakes with very little brand loyalty.

The results show that 59% of banger-lovers look for sizzling special offers, with 24% always buying the same brand, 14% go on recommendations and just 3% say they take notice of advertising.

The Shopitize sausage survey found that 36% of Brits buy bangers at least once a week, 38% at least once a month, 17% less regularly, 7% buy them two-to-three times a week and while 2% admit to buying bangers every day.

The flash survey also found that the sausage is one of a few supermarket items that is eaten at every mealtime, with 46% eating them for dinner, 38% breakfast, 10% kid’s teatime and 6% lunch.

According to the experts at Shopitize, this is a huge sign of the increased cost of living in the UK, which has gone up on average by 25% in the last five years, is having a huge effect on what we are putting in our shopping baskets.

“The result of our flash survey shows that sausages are brand agnostic as shoppers become increasingly price savvy. This is becoming more and more common across the board in the supermarket as the recession catches up with everyone’s budgets,” says Irina Pafomova, Shopitize’s co-founder.