Ken Krogue, writes … For years I have wondered what the value of Twitter is for sales and business. Everyone knows the indisputable value of LinkedIn for B2B sales, marketing, B2B prospecting, and entrepreneurs in general.
GETTING STARTED
1. Decide your purpose. Why are you using Twitter?
Some Twitter users utilize the social media site to build their company brand or generate leads. There are bloggers who use the platform to share ideas and articles and to see what others are writing about. Some people check Twitter for news, while others want to see what celebrities or friends are up to.
Defining your purpose will help you decide who to follow and what kind of information to share.
2. Focus on your passion. There are millions of Twitter users tweeting thousands of pieces of information every second. It is easy to get overwhelmed by and lost in the noise. Rather than trying to soak it all in and repurpose everything, focus on your passion.
Don’t be a jack of all Twitter subjects and a master of none. Tweets surrounding your passion are going to be stronger. Plus, you will attract users who have similar interests. If you don’t focus, you will attract meaningless followers, if any at all.
3. Define your brand. Once you have zeroed in on your purpose and passion, decide how you want the Twitter world to view you.
Do you want to specialize in one subject to attract a targeted audience? Or do you want to be more general, tweeting about numerous topics? Do you want your tweets to be funny and casual or very professional? Is your goal to be a thought leader or celebrity? This will give you direction on who to follow and what to tweet.
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