Leading UK & US academics join “Google of Emotions” – further boost to ad industry

Strengthens emotion measurement industry as mainstream tool to improve advertising

London, 4 September, 2013 – Emotion measurement technology company, Realeyes, today announces that two leading academics in affective computing (machine analysis of human emotions) and behavioural psychology are joining the company’s advisory board.

Working closely with Realeyes’ Chief Technology Officer, they will accelerate Realeyes’ Research & Development, help advance the product offering and identify the leading talent in tracking facial expressions and measuring emotions.

Maja Pantic (top right) is Professor of Affective and Behavioural Computing at Imperial College, London. She is a leading member of the Intelligent Behaviour Understanding Group – one of the world’s most renowned entities on using machines to research and analyse human behaviour and its applications for the field of human-computer interaction (HCI).With over 150 papers and 7,300 citations for her work, Professor Pantic’s key tasks are to ensure the latest cutting edge research techniques are applied to Realeyes’ analytics methodology and to bridge the gap between commercial and academic research into human emotions.

Jeffrey Cohn,  (middle right) joining from facial measurement firm Affectiva, is the internationally-renowned Professor of Psychology and Psychiatry at the University of Pittsburgh and Adjunct Professor of Computer Science at the Robotics Institute at Carnegie Mellon University. Professor Cohn is a leading expert in automated facial coding and human emotions. Through his expertise in measuring non-verbal communication and the interpretation of human behaviour, Cohn will improve Realeyes’ research techniques and scientifically validate the methods employed.

Dubbed “The Google of Emotions”, Realeyes measures facial expressions and quantifies people’s emotional reactions using standard video devices, such as webcams. Realeyes’ analytics platform is used by clients including Ipsos and AOL to improve advertising for over 60 Fortune 500 brands.

Mihkel Jäätma,  (bottom right) Realeyes’ CEO: “Jeffrey and Maja are the “Dream Team” that will help us stay at the forefront of the latest science on using machines to measure human emotion. It’s also taking the entire industry a step closer to developing emotion measurement as a mainstream tool for improving communication between brands and people.”

About Realeyes

Realeyes is a technology company that uses computer vision to read faces and measure human emotion. Realeyes emotions platform provides a world leading solution for collecting and analysing facial response data of millions of consumers while consuming video content. The company’s goal is to help clients to get better results from their communications by providing accurate and actionable engagement metrics that traditional methods can’t deliver on scale.

Clients include leading publishers, advertising agencies, research firms and numerous Fortune 500 brands. www.realeyesit.com