TheMarketingblog

Video / Do you agree with this comment .. “Really bad taste Red Bull – shame on you”?

Red Bull hits an iceberg as Titanic ad draws 79 complaints, Red Bull has come under fire for its advert suggesting that people journeying on the Titanic could have survived if they had drunk its products.
Watch the offending ad.

An advert has angered British consumers after appearing to make light of the Titanic. The ad sees a crate of the energy drink being lifted onto an unknown ocean liner.

However the captain stops the crate from being lifted onto the deck, saying that the ship didn’t need wings. As the crate is lowered, it is revealed that the ship is actually the Titanic.

The decision to pull an advert is not based on the number of complaints received, but on whether it violates the advertising code. Adverts have previously been pulled from the air after just one complaint were found to be successful.

 

1 thought on “Video / Do you agree with this comment .. “Really bad taste Red Bull – shame on you”?”

  1. Pingback: Video / Do you agree with this comment .. “Really bad taste Red Bull – shame on you”? - Just Get Inspired

Leave a Comment