Spartan PR, the PR agency focused exclusively on the technology and financial technology sectors, today announced they will be working with the the HomePlug Alliance on a two month project.
HomePlug Alliance has called upon the technical knowledge and expertise of the Spartan PR team to handle European media relations for the alliance at the upcoming Broadband World Forum event in October in Amsterdam.
The annual Broadband World Forum event is attended by hundreds of service providers and technology vendors operating in the global network infrastructure industry. The team at Spartan PR aim to raise the profile of HomePlug Alliance and secure press briefings for major announcements the company will be making at the event.
The HomePlug Alliance is the group of companies responsible for the worldwide HomePlug standards for networking using electrical wiring in the home. It is also a supporting organization for the nVoy Certification program for the IEEE 1905.1 hybrid home networking standard, whichenables consumers to leverage the strengths of the numerous different wired and wireless networking technologies found in the home.
George Wright, Founder and MD of Spartan PR, said “This is an exciting project for us to be involved in and be able to add real value to our client through our knowledge of the telecoms and technology sector. We have developed a thoughtful narrative and a tight media strategy that really showcases the HomePlug Alliance and what they have to offer.”
Rob Ranck, President of HomePlug Alliance said, “We chose Spartan PR because of their high level knowledge and experience working with the European IT and technology media. They understand our requirements and our business and can provide the on-the-ground support for the announcements we will be making at the Broadband World Forum. We look forward to collaborating with them on this project.”
The Broadband World Forum event runs from the 22nd – 24th October 2013.
About The HomePlug Alliance
The HomePlug Alliance was formed in 2000 to support specification development, certification and promote market adoption of powerline communications technologies. HomePlug is supported by about 60 member companies, and works with key stakeholders to ensure HomePlug specifications are designed to meet the requirements of service providers, power utilities, equipment and appliance manufacturers, consumer electronics and other constituents.
About Spartan PR
Spartan PR is a PR and social media agency focused exclusively on the technology and financial technology sectors. Spartan PR is a small but creative agency with significant brand experience, including the likes of VMware, Cisco, O2 and BT.
Visit www.spartanpr.com for more information.
Spartan PR
+44 (0)1242 532202
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