Netmums – the UK’s biggest parenting website – has partnered with EasyInsites to offer their advertising clients an option to conduct advertising effectiveness research on the Netmums website. www.netmums.com
The solution offered provides accountability to the advertising campaigns and allows the brands to gain some additional insights surrounding brand usage, awareness and perception from visitors to this parenting website.
This site attracts over 5 million unique visitors each month and on average 20,000+ new subscribers to their online newsletter every month. www.EasyInsites.com
Nikki Leste, Client Services Director, Netmums: “Netmums approached EasyInsites, alongside several other companies, earlier this year when we were looking to find a new research partner. EasyInsites proposal stood head and shoulders above the others we received and we are very pleased with our choice. The team are a pleasure to work with – friendly and approachable whilst maintaining a professional manner – and they have gone over and above to deliver an excellent service that fully meets our requirements.”
EasyInsites: Alastair Macmillan, UK Sales Director, EasyInsites: “EasyInsites continues to innovate and introduce new solutions, our EasyAdEffectiveness solution has come about from our recognising and responding to the needs and requirements of clients like Netmums. We look forward to a growing partnership through which we anticipate doing great work for their major brand client advertisers.”
About EasyInsites
EasyInsites is a full service online research agency specialising in custom panels/insight communities and innovative online research methods. EasyInsites provides its clients – both end clients and agencies — with a flexible range of online quantitative and qualitative research services. One very important feature with EasyInsites is the optimisation of all surveys we script & host to ensure they work properly across all devices including smartphones and tablets, this feature is absolutely critical as an increasingly larger proportion of consumers are accessing the internet via their smartphones and tablets.
One unique option with EasyInsites is the ability to open our client’s panel on the Cint OpinionHUB, and in so doing provide our client with a revenue share and at the same time this activity helps to keep the client’s panellists sufficiently engaged. EasyInsites is headquartered in the UK with clients located in the UK and across all of North America. For more information regarding our EasyAdEffectiveness solution, go to http://www.easyinsites.com/easyadeffectiveness, or www.EasyInsites.com
For enquiries, please contact:
Charles M. Pearson
Founder & Managing Director
Direct: +44(0) 1483 549 418
Visit us at: www.EasyInsites.com
About Netmums
Founded in 2000 Netmums is the UK’s fastest-growing online parenting organisation with over 1.6 million members and 5 million visits. Netmums is a family of local sites that cover the UK, each site offering information to mothers on everything from where to find playgroups and how to eat healthily to where to meet other mothers. The local sites are backed by a wealth of parenting articles that start with pregnancy and follow through each stage of childhood helping mums to enjoy a happy and healthy family life. For more information, go to www.netmums.com
For enquiries, please contact mediarequests@netmums.com
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