Fiat body-paints twelve women to sell cars

What’s the best way to sell a Fiat 500 Abarth Cabrio? Why, paint up a dozen naked women, of course.

No strangers to controversy, ad executives at Richards Group dreamed up this unusual idea, hiring local circus performers, artists and contortionists and a renowned body painter to adorn and configure the women into a shape that resembles the Italian muscle car.