White Tiger PR adds bmi regional and Pitchup.com to growing client roster

Lifestyle and travel specialist White Tiger PR has secured two new flagship accounts: bmi regional, the UK’s most punctual scheduled airline, and PitchUp.com, the online travel agent for outdoor holidays in the UK, Ireland and France.

Established in January 2009 by Helstrip, White Tiger has offices based in Covent Garden, London. See whitetigerpr.com for full client list and case studies.

White Tiger is tasked with securing national and regional coverage of the corporate story behind bmi regional following independence from IAG and will also be promoting its twelve new route launches to business and leisure travellers and the travel trade.

For PitchUp.com, White Tiger will roll out a campaign that positions the website as the leading listing for impartial site reviews with over 600 available to book across the UK, Ireland and France.

Colin Lewis, head of marketing at bmi regional, said: “bmi regional chose White Tiger due to their strategic approach to communications, their no-nonsense approach, and most of all, their proven track record of delivering fantastic coverage for airlines. The team is experienced, creative and proactive.”

Online travel agent loveholidays.com, luxury country estate Huntsham Court and soon-to-launch high end Latin America specialist, Miraviva  also joined the White Tiger PR client list earlier this year, a roster that includes Warwick Castle (part of Merlin Entertainments Group) and Croatian luxury property, Lesic Dimitri alongside subdivisions of Co-op Travel.

White Tiger founder Cass Helstrip, (formerly PR Director at Rooster PR and Financial Dynamics), heads up the director-level team and works with senior director Rob Bates (formerly of Air New Zealand and Mango PR), director Samantha Marsh (formerly of The Saltmarsh Partnership) and Peter De Silva (also of Boutique De Silva), supported by Jardine Howlett, Rosie Beale and Charlotte Osborne. A partnership with Hamilton PR provides access to travel PR experts Cat Hamilton and Anita Clements.

Helstrip said: “At White Tiger we welcome clients seeking an honest strategic approach for whom we devise bespoke, holistic campaigns that blend social media content with online, broadcast and traditional print media coverage to drive sales.”

Established in January 2009 by Helstrip, White Tiger has offices based in Covent Garden, London. See whitetigerpr.com for full client list and case studies.