Here are some ‘fresh’ data insights about today’s Grand Theft Auto audience. The data, from Exponential Interactive, comes from the actual behaviour (i.e. not surveyed) of 2 million+ Britons viewing GTA content online:
- The GTA audience are 33% more likely than the average internet user to have children; 2x more likely to be married
- They’re 5x more likely to be interested in arts/literature than bars/clubs
- Compared to the video game genre as a whole there is a distinct spike in GTA interest among 55-64 year olds
- Films and TV with high correlation among GTA fans are Finding Nemo and The Big Bang Theory
- The GTA player is also much more likely to be shopping for suits and briefcases
Via Exponential Interactive. More data is available in this GTA infographic
