Four “remote-control tourists,” who are at the beck and call of social media users

Tourism Victoria is taking the world by storm with its $3.6 million “remote control” campaign that was launched recently. The campaign has been seen in every continent, except Antarctica, and involves four “remote-control tourists,” with video cameras who are at the beck and call of social media users on Twitter and Facebook.

The social media users can deploy the cameras to Melbourne’s inner-city tourism drawcards such as laneways, bars and cafes. They can tell the remote-control tourists where to go, what to taste and what to experience. Footage is being streamed to tablets, mobiles and laptops live on remotrecontroltourist.com.

Up until Friday morning there had been 28,800 seconds of live streaming and social media users from 122 countries and 1823 cities had interacted with the campaign.

A spokesman said 1177 tweets had been acted upon by the remote-control tourists during the first two days.

Celebrities such Goyte, Guy Rossi, Chrissie Swan, Rebecca Judd and Karen Martini have also been involved via Twitter, by blogging about the campaign or appearing on video.

More than 100 people are working on the live stream that will end on Sunday.