World Rainbow Hotels appoints AffiliRed as its partner to promote brand awareness and business growth

World Rainbow Hotels, the global brand of certified gay and lesbian welcoming hotels, has appointed AffiliRed (www.affilired.com) to manage its affiliate marketing programme which will extend brand awareness and increase lead generation for its global network of approved hotels.

AffiliRed, which specializes in performance marketing for the travel and tourism sector, will manage the programme through its network of affiliate partners. The campaign will be used as part of a global expansion programme as World Rainbow Hotels (www.worldrainbowhotels.com) looks to extend its foothold in this market. It will be using AffiliRed’s extensive partnership programme of multiple high impact networks, integrating the affiliate programme through their global publishers.

Nicolas Wijnants, Director of World Rainbow Hotels, said:

“Partnering with AffiliRed was an obvious choice for us due their proven abilities in building large successful affiliate marketing programmes in the hotel industry. AffiliRed’s strong global presence and multilingual abilities will allow us to build the structure and support necessary as we continue our expansion.”

Diego Gomila, CEO and founder of AffiliRed said:

World Rainbow Hotels was the first ever consortia programme aimed at gay and lesbian welcoming hotels in over 120 destinations worldwide, so it is incredibly exciting for us to be working with them as they expand their operations. The company is highly committed to their affiliate marketing channel and we are very pleased they have chosen to partner with AffiliRed.”