 Q2 Global ad spend increases 2.8% led by Latin America and Asia Pacific
London, 15 October 2013 – Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report.
Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1 percent (to $13.5 billion) for the January-June period.
All regions contributed to global growth for the first half of the year except Europe, where marketers remain modest with their ad budgets amidst the regions’ continued fiscal crisis, resulting in a 6 percent decline for the period.
In Europe, ad spend increased in Norway, Switzerland, and Greece (2.5%, 0.6%, and 7.4% respectively), while expenditures declined in all other countries in the region.
In the UK, ad spend decreased 2.3 percent for the period January-June 2013 compared to the same period in 2012.
Elsewhere, ad spend continued to recover after slumping during the economic downturn, with quarterly growth of 3.9 percent in the Middle East and Africa, 2.7 percent in North America and a more substantial 6.4 percent in Asia Pacific.
Argentina contributed significantly to growth for the Latin America region with nearly 30 percent growth. Indonesia, China and the Philippines all contributed to double-digit ad growth in Asia-Pacific for the first half of 2013, with expenditures reaching $51 billion.
Methodology
Nielsen Global AdView Pulse measures ad spending for TV, newspapers, magazines, radio, outdoor, cinema and Internet display advertising. Some markets may exclude select media due to data availability.
About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
More information
Alex Burmaster
Meteor Public Relations
Tel: 020 3544 3570
Mob: 0780 313 1144
alex@meteorpublicrelations.com
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