MediaVest has won the £6m media planning and buying business for NOW That’s What I Call Music! in the UK and Ireland

MediaVest Wins £6m Media Business for ‘NOW That’s What I Call Music!’ In Three-way Pitch

October 17th 2013: MediaVest, the Human Experience Company, has today announced that it has won the seven figure media planning and buying business for NOW That’s What I Call Music! in the UK and Ireland.

MediaVest will manage all upcoming releases in the series of various artists’ compilation albums, starting with the release of NOW That’s What I Call Music! 86, in November 2013. The creative and execution for all releases will be multimedia and roll-out nationally.

MediaVest were invited to pitch for the account alongside Sony Music Entertainment (SME)’s media agency Mindshare and Universal Music Group (UMG)’s media agency Mediacom.

Steve Parker, Managing Director, MediaVest, said: “We are delighted to be working with such an iconic brand that has graced the music collections of teenagers for decades. We look forward to creating campaigns which ensure that Now That’s What I Call Music! continues to grow and thrive in a world where digital technology continues to change both the music and communication industry.”

Pete Duckworth, Joint MD, Now, said: “We are delighted to continue working with MediaVest and build on the already successful partnership we have developed with them, and we will continue to work together to develop exciting and innovative plans for the Now brand.’