You’ve seen planking, now introducing #Mamming – The new meme craze for Breast Cancer Awareness

You’ve seen planking, the popular meme which spread across the internet featuring people posing horizontally in various improbable locations. Watch the video

Since then you’ve seen owling, teapotting and even hadoukening, and now we have a new craze – mamming; encouraging individuals to “rest their clothed breasts” on flat objects (much like one has to in a mammogram) and tweet the photo with the hashtag #mamming. However, this isn’t just another meme for people to show their ingenuity – mamming is being used to help raise awareness of breast cancer.