1. Every conversion rate is an average of many conversion rates, such as new visitors, return visitors, mobile etcí –Matt Althauser,Optimizely
2. Incentivize people in the company to come up with new testing ideas, you can even make it a game – Matt Althauser
3. Orbit presented higher priced items to Mac users when they arrived at their website and saw an increase in conversion – Matt Althauser
4. No single screen size has more than 20% market share –Mobify
London Conversion Conference – tips
5. Life is complicated, there can we many reasons for making a decision. By putting price on something itís easier to think about. Price becomes a dominant piece of information as the human brain tends to then just focus on the number. Price is an artificial neatener –Leigh Caldwell, inon.com
6. When people look at price it activates the same part of the brain as feeling physical pain. So put pain into the future. If it’s more distant, its less visceralí – Leigh Caldwell
7. Confusion can be a strategy, as it can makes it difficult to compare your product to others. Ryan Air’s pricing is complicated for a reason – Leigh Caldwell
8. Introduce something at a higher price with a view to sell it at the sale price. Some people will buy at high price, but many more will buy when its discounted – Leigh Caldwell
9. Pricing should be based on the value to the customer, not the cost to you. There is no absolute value. The value they get is what it should be based on. Customers don’t care about the cost to you – Leigh Caldwell
Pingback: 39 really useful tips from the London Conversion Conference - Just Get Inspired