15 % off – Local Social Summit 19th November 2013 London / Check the agenda

9:30 AM – 9:50 AM The Future of Indoor Mapping
Indoor maps are here to stay. So where are they going to take us?
Speaker:
Joseph Leigh, Head of Venue Maps, Here (Nokia) 9:50 AM – 10:10 AM Insights: Understanding UK Mobile Consumers Path to Purchase
UK marketers represent the strongest investors in monetizing the multi-device, always-on consumer audience, and with the growth of mobile ads continuing to skyrocket, they are poised to harness this opportunity. The key is having clear visibility into what drives UK mobile searchers toward purchase decisions in order to accurately tailor campaigns. In this session, Bill Dinan, will share results from the first-ever xAd-Telmetrics UK Mobile Path-to-Purchase Study.
Speaker:
Bill Dinan, President, Telmetrics
10:10 AM – 11:00 AMExplore: How the Mobile Consumer is Transforming Local Retail
During this world-class session will will discuss the impact of indoor mapping, in-store mobile app use, changing consumer behaviour, the online-to-offline offline trend and omni channel marketing from a local retail perspective.
Moderator:
Greg Sterling, Founder, Analyst, Contributing Editor, Sterling Market Intelligence, Opus Research, Search Engine Land
Panel:
Ross SLEIGHT, Chief Strategy Officer, Somo Global
Evelyn Timson, European MD, Engage121
Graham Halling, Commercial Director, Shopitize
Sam Critchley, Co-Founder, Spaaza
Joseph Leigh, Head of Venue Maps, Here (Nokia)11:00 AM – 11:30 AMCoffee, Tea & Networking11:30 AM – 11:50 AMLab: Local Content Marketing – How to Increase Your Local Visibility in Search and Social Media
Kevin Gibbons will explain how to make an impact on a local level by using social media to build a targeted local community around your brand. This will show case study examples of how BlueGlass have boosted the local presence of various clients in different sectors.
Instructor:
Kevin Gibbons, Managing Director UK, BlueGlass Interactive, Inc11:50 AM – 12:30 PMNavigate: The Local Media Landscape in a Mobile World
The way users access and consume local content has changed forever. This has significant implications for publishers, advertisers, business models and mobile apps. During this session we examine what these changes mean and who’s innovating in the local+mobile media space.
Moderator:
Mike Nutley, Media Consultant & former Editor-in-Chief
Panel:
Roger Green, Managing Director, Digital Media , Newsquest Media Group
Chris Brake, Managing Director, Digital Kitbag (part of Johnston Press)
Paul Hood, Digital Director, Archant
12:30 PM – 1:00 PMGuest Keynote: The Future of Local
During this thought provoking keynote, Daniel will discuss the future of local geographies (ie – location) starting from the hyper local perspective of individuals all the way up to what this means for global brands.
Daniel Raven-Ellison, Guerrilla Geographer & National Geographic Emerging Explorer, Explorer HQ1:00 PM – 2:00 PMNetworking Lunch2:00 PM – 2:40 PMDisrupt: Crowdfunding with the Locals
Collaborative consumption and crowd sourcing have impacted everything from cars, to travel, to work, design and even scientific discovery. The area we think shows the most promise for having a lasting impact on local is finance. During this session we speak with companies that are revolutionising how businesses and projects get funded in the UK. We examine what role local plays both in the success of projects and how people choose which projects to fund.
Moderator:
Caspar Craven, Founder, Trovus
Panel:
Phil Geraghty, Managing Director, Crowdfunder UK
Darren Westlake, CEO, Crowdcube Ltd
Ari Last, Partnership Development, Market Invoice
Laura McMullen, Business Development Director, Funding Circle Ltd2:40 PM – 3:20 PMView Points: Small & Medium Sizes Enterprises – [flash talks]
Conference presentations often tell us there are millions of small businesses (ie – SMEs, SMBs) that represent the addressable market for digital advertising. But recent survey data suggest that many SMBs are lifestyle businesses whose owners don’t want to grow. If accurate the implications for the market fare potentially radical. This session will explore the “real, addressable SME market.” It also asks whether the products being sold to SMEs are truly aligned with their needs.
Thought Leadership Talks:
1. SMEs: What Is the Real Addressable Market?
Neal Polachek, Independent Industry Advisor & former CEO, The Kelsey Group
2. SME World Tour – Field Report from Outside of the UK & USA

3. SME Insights from Mainland Europe
Robin Allenson, Managing Director, InnerBalloons3:20 PM – 3:50 PMCoffee, Tea & Networking3:50 PM – 4:30PMRide: The Next Wave for Local Commerce
Every local yellow pages category is being replaced by a vertical app. And this trend is picking up speed. With new local market places popping onto our mobile devices on an almost daily basis. The mobile consumer is here – getting convenience, new choices and more control. Combine this with a shift toward transaction based cost models vs. marketing / advertising and we have a new wave in local commerce to ride.
Moderator:
Simon Baptist, Director, Marketing EMEA, Adknowledge, Co-founder LSS & Marketing Director at Adknowledge
Panel:
Dave Scheine, Director of Operations, Yelp
Pankaj Chaddah, Co-founder and COO, Zomato Media
Tess Tucker, Group Digital Marketing Director, Just Eat
Lior Zaidner, Head of Marketing, GetTaxi4:30 PM – 5:10 PMLab: Big Data with Social, Local and Mobile
Big data equals a big problem. How do you use big data to find meaningful insights and then turn that into useful actions? During this lab we will see big data live and maybe in real time. Part 1 – big social data with Blitzmetrics. Part 2 – big email + geo data with Profusion. Expect live interaction and cutting edge insights.
Tutors:
Dennis Yu, CEO and Founder, CEO and Founder BlitzMetrics
Mike Weston, Managing Director, Profusion
Andy Gray, Email Marketing Manager, The Post Office
5:10 PM – 5:45 PMKeynote & Fireside Chat with Foursqaure
The latest insights and the future of SoLoMo with our favourite local social and mobile discovery app. Followed by a fireside chat with Foursquare’s man on the ground in Europe hosted by Greg Sterling.

Omid Ashtari, MD, Europe, Foursquare 5:45 PM – 6:00 PM

Closing & Wrap-Up 6:00 PM – 7:30 PM

Unmissable: The LSS Networking Drinks Reception

TheMarketingblog extra discount / 15 % off – Local Social Summit in November 2013 London

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