London, 15 November, 2013: Breakthrough Breast Cancer has chosen STEEL London as its retained digital agency, which will work alongside the charity to implement fully integrated digital campaigns.
The decision follows the launch of the charity’s new 10-year strategy, which focuses on stopping women getting and dying from breast cancer.
Breakthrough Breast Cancer was looking for an experienced strategic partner to ensure their communications and information are used in the digital space to maximum effect and targeted to people affected by breast cancer.
Renowned for its expertise in user-centric and responsive digital communications, as well as, proven track record of providing creative and strategic campaigns for high profile clients, STEEL London was appointed following a competitive pitch and will initially focus on the development of the charity’s website and health information.
Deanne Gardner, Assistant Director of Communications and Brand Management at Breakthrough Breast Cancer, said: “Working collaboratively with STEEL London will help us to continue putting breast cancer back on the agenda. It’s not yesterday’s problem, affecting 50,000 women and 400 men every year, and the need to raise awareness of Breakthrough’s work has never been greater.
Andy Hinder, CEO of Steel London, said: “We are incredibly passionate about what do for our clients at STEEL London and by working collaboratively with Breakthrough we will be able to use our talents to drive awareness to a cause that we care so very deeply about. We take pride in our forward looking approach to digital marketing and it is exciting to anticipate the opportunities that lie ahead as we embrace the new relationship between STEEL and Breakthrough Breast Cancer.”
For more information:Alex Burmaster, Meteor Public RelationsT: 020 3544 3570 E: alex@meteorpublicrelations.com
About STEEL London:STEEL is an integrated digital marketing agency specialising in digital planning and strategy, eCRM, web and mobile development, social media and display creative. STEEL’s mantra is ‘smart digital thinking’ and works from the basis that consumers see brands not channels.
Follow on Twitter: @STEEL_London