Banned : ‘We shake for you’ ad / “Nearly 1M views on Youtube and only one complaint”

An ad for protein drink brand For Goodness Shakes has been banned for containing multiple visual references to masturbation.

Hi Will Not sure if you’ve seen the coverage of our recent ad that got banned.  We had nearly 1M views on youtube and only one complaint, but they deemed it offensive despite our intention to be cheeky, humorous and relevant.  Response on social to the video was overwhelmingly positive as well as people’s views on the ASA’s ban too.

Thought you might be interested in it.  It made a lot of headlines and got tweeted about c.300 times too.  Here are a few links for you:

http://www.theguardian.com/media/2013/nov/20/masturbation-ad-protein-shake-banned

http://www.marketingweek.co.uk/news/for-goodness-shakes-masturbation-ad-banned/4008613.article

http://metro.co.uk/2013/11/20/masturbation-filled-advert-for-protein-shake-banned-obviously-4193571/

http://www.uproxx.com/tv/2013/11/protein-drink-advertisement-explodes-internet/

http://www.marketingweek.co.uk/news/for-goodness-shakes-marketing-boss-hits-out-at-masturbation-ad-ban/4008634.article

Alex Brooks | Marketing Director | For Goodness Shakes

T: 020 8871 3360 | E: Alex.Brooks@ForGoodnessShakes.com | F: 020 8871 2436 | Skype: alexdgbrooks

A: High Performance Centre, Unit 4, 55 Bendon Valley, London. SW18 4LZ