71% of shoppers would visit their high street more if there were more independent shoppers, new research from Groupon has revealed. Could this be the way to resurrect the high street?
At a time when the government is predicting what will save the Great British High Street, Groupon and retail analysts, Kantar Retail, have released The Future of the Great British High Street: Voice of the Consumer report voicing what British consumers actually want to see change. Questioning 2,000 shoppers nationwide revealed that 71% would visit their high street more if there was a greater range of independent shops, while just 38% requested more chains suggesting small and medium enterprises (SMEs) and smaller retailers have a big opportunity to boost local commerce.
The survey also indicated a nation of frustrated parking space finders, as 54% claimed they would visit the high street more if it had better parking facilities.
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