Tesco Value has been shelved. Its blue and white stripes have passed their sell-by date. The bargain brand has checked out.
Instead the 20-year-old range is being replaced by a younger, brighter model with only a slightly different name, Everyday Value.
Bosses say the “no frills” facelift is a step up in quality – none of the products will contain MSG, hydrogenated fats, artificial flavours or colours, or genetically modified ingredients – at no extra cost.
But its predecessor will be fondly remembered as the range which transformed the bargain hunt for supermarket savings from an exercise in sifting through shelves for cut-price offers, to a process of scanning the aisles for colours and stripes.
Every little hurts – Tesco’s new budget brand lacks snob value
