There are many, many online marketing tactics your business can use, but all of those tactics fit into four basic online marketing categories. Read on …
There are many, many online marketing tactics your business can use, but all of those tactics fit into four basic online marketing categories. Online marketing is a broad field that encompasses lots of tools and strategies that can help your business do anything from increase sales and website traffic to promote awareness and build stronger relationships with your customers.
You are probably familiar with the term “search engine optimisation,” but do you know how SEO can benefit your business? In essence, SEO strategies can be used to make your company’s website appear higher up in search results. For example, with the right SEO campaign your furniture company’s website could appear in the top results when someone searches for “furniture shop in London.”
Studies show that people pay more attention to the first few pages of search results, so getting your website to rank at the top will be extremely beneficial to your business as more people find your website. A good SEO strategy will employ things like optimised content, link building, social media and mobile tactics.