Meadowhall in Sheffield, is the latest to sign up to a new retailer communications tool – Mallcomm

Meadowhall in Sheffield, one of the UK’s top 10 shopping centres, has taken a step into the future of shopping centre communication by implementing Toolbox Marketing’s retailer communication tool, Mallcomm. The centre will be launching the app in January and becomes the latest UK scheme to take the step of revolutionising its retailer relations, by installing Mallcomm, thus joining some of the leading shopping centres in Europe and Turkey.

For more information about Mallcomm and to find out how your shopping centre can benefit contact David Fuller, Toolbox Marketing on 01359 250208 or email david.fuller@toolboxmarketing.com

The British Land scheme has over 280 retail stores, with more than 6000 staff, as well as numerous facilities, security and other agencies working in the centre and Retail Director, Mark Bruce, was quick to see the benefits of the platform.  He said:  “We place a lot of pride in our ability to communicate and engage our retailers within Meadowhall.  We are delighted to take the step to be able to communicate with them in real-time and build a community environment within the centre.  We have already spoken with our retailers who are extremely excited and can’t wait for the tool to be launched.”

The Mallcomm app, which enables shopping centres to communicate with their tenants in real-time and in a cost effective way, has been enhanced to include a number of new features such as the ability to integrate daily sales and footfall information as well as dynamic re-branding and staff parking systems integration.

Engage retailers

Head of Digital at Toolbox Marketing, David Fuller, added:  “We’ve been looking at ways we can engage retailers with Mallcomm more effectively and the amendments and links we’ve made to incorporate footfall and sales data have been a significant step forward.  Integrating existing shopping centre information and using Mallcomm to provide this to the whole shopping centre community, in an engaging and dynamic way, gives the retailers a tool to not only keep up to date with the latest information but also helps them do their jobs more easily and efficiently.”

With retailer relations top of the agenda for 2014 within many shopping centre environments, Mallcomm is fast becoming the “must have” shopping centre application and has been acclaimed by service charge consultants such as John Gray who said: “Mallcomm is the first value for money retailer engagement tool I have seen to not only solve the problem of sharing information but also encourage two way conversations with the retailer and ALL their staff enabling them to actively drive turnover, along with potential improved communication on security issues.”

“Easy implementation and management ought to make it desirable to all shopping centres at a reasonable cost, and whilst potentially enabling other efficiencies on the average service charge.  It clearly adds value in resource, time and relationship building, throughout all areas of communication providing instant evaluation and action.  With good take up in centre Mallcomm will ensure greater ROI, satisfying my requirements against any Service Charge investment.”

For more information about Mallcomm and to find out how your shopping centre can benefit contact David Fuller, Toolbox Marketing on 01359 250208 or email david.fuller@toolboxmarketing.com

For more information contact: Michelle Buxton or Tina Alexander on 01359 250208