Read the article. Social media lead generation has been notoriously challenging for B2B companies. It makes sense — when your industry isn’t consumer-focused, it’s difficult to attract a large audience relevant to your business.
Looking at data from 2011, we did a study of 3,000+ B2B businesses to understand how B2B companies are succeeding with social media. Shockingly (or maybe not), the data revealed that 63% of B2B businesses were not generating leads from social media. This means that, while these companies were generating traffic from social media channels, they were not converting that traffic into leads for their businesses.
