Eurostar is launching a new version of its award-winning “Maybe” advertisement, featuring real stories from its passengers.
The re-edit was created working with AMV BBDO and will make its debut on stories.eurostar.com today (Monday 9th December) before it goes live across Eurostar’s social channels.
The original advertisement, which has been viewed over 330 million times – including over 4 million views on social channels alone – since it launched in mid October, showcased the quirky, vibrant and humorous sides of Paris and London and the different experiences travellers can enjoy when they visit these cities.
Both adverts closed with the line ‘stories are waiting’, and invited people to create their own stories and memories and share them via Eurostar’s social media channels for the chance to feature within the re-edit.
To view the re-make of Eurostar’s Maybe advert, visit http://stories.eurostar.com/
After receiving over 700,000 interactions on Twitter, Facebook and You Tube about the campaign, Eurostar was overwhelmed by over 1100 entries into its re-edit competition. After a difficult selection process, the re-edit features contributions from Eurostar passengers and top bloggers, with the winning stories unveiled for the first time when the advert airs online.
10/12/2013 Stories are waiting…take two: Eurostar releases re-edit of latest advert using stories from its pass… http://t.co/5LOLTgj36x
— Will Corry (@slievemore) December 14, 2013
Lionel Benbassat, Director of Marketing and Brand at Eurostar said: “We were overwhelmed by the quality of the entries we received. It’s been a real pleasure to be part of the stories of so many of our passengers and we hope this re-edit will inspire many more to make their own stories with Eurostar.”
Media planning for the ‘Maybe’ campaign was done by Arena, with the creative and social media activation run by AMV in the UK and CLM BBDO in France and Belgium.
To view the re-make of Eurostar’s Maybe advert, visit http://stories.eurostar.com/