TagMan Joins Demandware LINK to Accelerate Commerce Innovation
London, January 2014 – TagMan, the leading global Tag Management System, Marketing Data and Marketing Attribution provider today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform. The new LINK cartridge will have two main improvements for marketers:
• TagMan’s powerful container tag: IntelliTag, will replace the marketer’s many tracking tags with a single tag – which will speed up their websites and allow more easy management of marketing tags.
• TagMan’s Visual Insight Suite (VIS) of marketing dashboards exposes how marketing campaigns interact and make up a user’s journey to a sale.Find out more at http://www.tagman.com
Steve Murphy, Director of Strategic Partnerships at TagMan said: “I am excited to integrate our Tag Management and Marketing Data Platform tools into the Demandware Platform. Using TagMan, Demandware’s retailers are able to collect the data they need to more efficiently use marketing resources and maximize returns in real-time.”
About TagMan
TagMan is a leading global Tag Management System (TMS,) Marketing Data, and Marketing Attribution provider.
Find out more at http://www.tagman.com