Ballygowan launches €850,000 ‘Drink It In’ campaign:
Ballygowan is marking its new look and design with the laun…
Ballygowan launches €850,000 ‘Drink It In’ campaign
Ballygowan is marking its new look and design with the launch of an €850,000 media and marketing campaign.
Entitled ‘Drink It In’ and going live tomorrow, the campaign is aimed at what the brand says is the 20 to 30 year old, core water-drinking audience.
As well as a TV ad, the campaign includes radio, PR and social media. The campaign will run until the end of May.
“Water boasts so many benefits to both body and mind that help you to feel your best inside and out, and we wanted to celebrate this power and brilliance with a whole new look for Ballygowan, encouraging the nation to drink it in,” said Leonie Doyle, head of marketing for Ballygowan.