From www.imrg.org
IMRG’s trade mission to China, a rapidly-developing e-retail market Read On .
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Catch the Dragon IMRG Trade Mission Beijing, China 3-5 March 2014 |
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China is a huge and fast-growing e-retail market that British merchants are well-placed to exploit. Now is the right time to start building an online trading presence in China there while it’s still cheap to do so. Wealthy Chinese consumers are spending heavily online; they routinely buy from european websites, seeking in particular fashion, high quality luxury items, sporting goods, and to avoid counterfeit products. The Chinese market is complex, with many idiosyncrasies. This IMRG trade mission will help you understand and unlock China’s vast e-retail potential. |
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| Consumers in the People’s Republic of China spent £177bn online in 2013, making China the largest online market in the world, having overtaken the US last year. And the high growth rate is set to continue; China’s online spend it is expected to be more than double that of the US by 2016.China has a population of more than 1.3 billion people with a relatively small youth segment, due partly to the one-child policy which resulted in lowering the birth rates by 350 to 400 million. More than 242 million Chinese shop online, and the rate of cross border e-commerce in China is exceedingly high, at 48.1% according to a survey conducted by the Chinese Ministry of Economy, Trade and Industry. | |