17th January 2014: Starcom has been appointed by holding company Acromas Group to handle the media planning and buying across its AA and Saga Group brands.
Following a successful, competitive pitch, the £16 million deal will see Starcom manage the media planning and buying across all channels excluding search, for the individual campaigns of AA and Saga Group.
Starcom will be collaborating with the AA and Saga Group’s creative agency, VCCP, on all campaigns.
Tim Pethick, Acromas’s Group Marketing Director said, “Over the coming years we are planning to continue to develop our market-leading brands Saga and the AA. Starcom understand how to strike the right balance between brand and performance marketing. We look forward to a long and successful partnership”
Nigel Waring, Director of Performance Marketing at Starcom MediaVest Group, said, “We’re delighted to be working with two renowned brands on the next stage of their development. With our passion to create meaningful human experiences, we’re excited to support AA and Saga Group in its communications initiatives and engaging consumers across multiple channels.”
The accounts were previously held by Phd. Starcom’s campaign activity across both brands will start from February.