This summer’s London Olympics is supposed to be a celebration of all that’s great about Britain
But strict sponsorship rules during the Games mean anyone wishing to toast some home-grown success at venues will be denied a selection of the country’s real ale.
The only beer permitted to be sold under its brand name across all grounds and stadia will be lager produced by a Dutch brewer.
Tier Three’ sponsor Heineken is thought to have paid around £10million for ‘sole pouring rights’ at all Olympic venues.
