TheMarketingblog

Who doesn’t like a sweet surprise?

LivingSocial surprised and delighted office workers in central London last week, when LivingSocial Cupcake Girls descended on their workplace, delivering free cakes as part of a Twitter campaign.

The promotion, which started earlier this year, invited Londoners to nominate their office for a surprise visit by using the hashtag #instantsurprise.  Watch what happened: http://youtu.be/pHfJAquoNbQ

The company, which prides itself on helping consumers discover new and exciting experiences in their local area, launched the campaign to promote its instantly available location-based dining deals

Cristina Astorri, Marketing Manager for UK and Ireland at LivingSocial, said: “This campaign represents a fantastic mix of online and offline elements, with the combination of social media and experiential blending seamlessly together to bring smiles to the faces of our London fans. Who doesn’t like a sweet surprise?”

LivingSocial has over 60 million members worldwide and operates in over 40 locations throughout the UK.

Membership is free — visit www.livingsocial.co.uk for more details.

 

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