Popular promotional mechanics receive digital overhaul
Traditional promotional mechanics ‘Try Me Free’ and ‘Cashback’ which allow brands to offer customers a full or partial refund of the price of their purchase, have been given a full digital overhaul with the launch of a new white label website that provides a hassle free, lower cost online solution for marketers.
This new online response facility has been developed and launched by leading promotional risk management company Fotorama, which is currently celebrating 30 years in the fixed fee sector.
Fotorama adds digital delivery of popular promotional mechanics: http://t.co/oLGckwZNHa
— Will Corry (@slievemore) February 3, 2014
Brands that run these promotions carry a unique code on pack. To claim a refund, consumers have to enter this code onto a specially constructed, fully brandable web site. They are then asked to upload an image of their till receipt as proof of purchase and enter further details. Once the application has been validated, consumers will receive their money back via an online transaction through their bank account or via PayPal.
Brands that participate in ‘Try me Free’ and ‘Cashback’ promotions can make significant savings on manual handling and the fulfilment process. Hundreds of thousands of claims can be processed quickly and efficiently whilst names, personal information and contact details will be automatically captured and can be used by the brand at no extra cost for further targeted campaigns.
Lorraine Horley, Head of Client Services at Fotorama, commented: “Try Me Free and Cashback are both tried and trusted techniques that remain consistently popular with brands and audiences alike. They have now been brought into the 21st century with a digital overhaul, allowing them to become the promotional mechanic of choice for marketers.
“Customers are naturally cautious about buying a new product or changing from their trusted brand, especially during times of financial austerity. These offers give them the confidence to try something different.
“The new online service works well for everyone involved. Brands can showcase their 100 per cent confidence in their products while making the redemption process easier and less expensive for themselves.
“We expect take-up to grow as more brands look to entice and excite the next generation of customers using this modern approach to redemption.”
As part of the launch campaign Fotorama sent out a chocolate bar to 300 key brands and agencies encouraging them to try out the online process for themselves with a code to claim £1 Cashback via the new system.
www.fotorama.co.uk
Fotorama was established 30 years ago to provide high quality services to the sales promotion industry and has grown to become Britain’s leading fixed fee promotions company. Clients include most of the top 100 sales promotion agencies and other specialist marketing agencies covering household names such as Heineken, Danone, L’Oreal, Jordan’s, Toshiba, Nestle, Mars, Arla Foods and Holiday Inn.
For further information about Fotorama please contact 01908 303 442 or e-mail info@fotorama.co.uk
For further press information or photography contact
Naira Ruhomally or Chris Lewis
Fotorama Press Office, Clareville Communications
Tel: 020 7736 4022
Email: nairaruhomally@clareville.co.uk