Around Rome Tours, the travel company that provides a range of walking tours, bus tours, bike and scooter rentals in Italian cities has partnered with AffiliRed (www.affilired.com). AffiliRed will manage an affiliate marketing programme targeting the UK and US markets.
Around Rome Tours (www.aroundrometours.com) offers a range of bespoke tours and excursions that uncover the beauty, history and culture of Italian cities. Visitors choose how they want to explore the city with a professional tour guide: either by foot, bus or zipping around on a scooter.
AffiliRed, specialists in performance marketing for the travel and tourism sector, will manage the programme through its network of affiliate partners. The campaign will initially target the UK market then extend into the US, driving business growth through increased lead generation and raising brand awareness in these important and lucrative territories.
Sam Heenan, Marketing Manager of Around Rome Tours said: “Performance marketing will be an important part of our digital strategy this year as we push for business growth and greater brand awareness in key territories.”
He added, “AffiliRed was the natural choice of partner for us. They have an in-depth knowledge of the travel industry and a superb track record in delivering success for tour companies.”
Diego Gomila, CEO and founder of AffiliRed said: “Around Rome Tours is a trusted brand with an extensive range of products for travellers visiting Italy. We will be rolling out a strategic affiliate campaign in the UK and US that integrates with the company’s other online marketing programmes.”