As part of the annual Marketing 4 Start-Up Britain event, recent DMA Grand Prix winner, direct response and digital marketing agency, WDMP, adopted coffee capsule newcomer, CaféPod, and will act as a mentor, providing them with marketing expertise, strategy guidance and support on a pro bono basis.
CaféPod is a young and vibrant British company at the forefront of the fastest growing segment of the coffee market: coffee capsules. Nipping at the heels of Nespresso, the giants of the coffee machine world, CaféPod roast and produce premium coffee capsules for the Nespresso system. Currently selling in Tesco, Waitrose, Ocado and Amazon, CaféPod’s range of great quality coffee capsules champion convenience and choice for the coffee loving consumer.
Marketing 4 Start-Up Britain is the annual collaboration between National enterprise campaign StartUp Britain and the Marketing Agencies Association (MAA), offering fledgling businesses the opportunity to transform their brands by bidding to win a year of free marketing support.
As part of the process, start-ups pitch for four minutes to a panel of top marketing agency executives in a Dragon’s Den approach. The judges then express an interest in working with the start-up, if interest is gained from more than one agency, the tables are turned and it is then up to the agencies to pitch for the start-ups business.
Craig Wheeler, MD at WDMP and one of the judging panel at Marketing for Start-Up Britain, comments: “Receiving advice from top marketing agencies can be invaluable to ambitious British start-ups. CaféPod already have a lot of momentum having gained listing in Waitrose and 650 Tesco stores. we believe we can bring all our experience gained from working in this category – with brands including Starbucks and Gaggia – to help fast track CaféPod’s current growth.”
Kate Peers, Marketing Director at CaféPod, adds:”We are thrilled to have been chosen by WDMP and can’t wait to start working with them. Our ambition is to provide choice to the UK coffee market and the recent listing in Tesco is another major step forward in achieving this goal.
“However, in marketing terms, we have a tough challenge to establish our brand presence and let Nespresso machine owners know we exist, and as a small business we have a relatively small budget. With WDMP’s expertise and support we can bridge that gap – exciting times ahead.”