adconnection launches Bioglan Superfoods supplements in multi-media campaign
London, 4 March, 2014. adconnection, one of the leading independent media agencies, has launched Bioglan’s new Superfoods product in a TV-led, multi-media campaign.
The campaign involves predominantly TV spots centred on a food and lifestyle programming mix. Complimentary VoD (video on demand) ran in harmony with the TV activity, building brand awareness and incremental reach with the health-conscious audience. The final campaign element involves targeted press ads and more detailed advertorial content in contextually relevant publications including Healthy Food Guide and Women’s Fitness.
Featuring ex-English rugby player Matt Dawson as brand ambassador, the bright creative aims to drive brand awareness and educate consumers on the numerous health benefits of Superfoods, which will be stocked exclusively in selected Holland & Barrett stores and online.
Ellen Birchenough, Account Director at adconnection said: “Having worked with Bioglan on previous TV-led campaigns, we understand how successful the medium can be at driving brand recognition and boosting sales. Selecting TV as the main medium allowed us to bring to life brand ambassador Matt Dawson’s friendly personality, while the complimentary press activity was excellent at informing the audience of Superfood’s health benefits while building coverage in a cost-effective way.”
Alyse Browne, Brand Manager & New Product Development at Bioglan added: “Superfoods is an exciting new part of the Bioglan product portfolio, with a diverse range of supplements that lend themselves perfectly to TV and print promotion. Building on past learnings, adconnection were able to plan a campaign which aims to reach the target audience across these complimentary mediums. We have high ambitions for the Superfoods launch, and look forward to another successful campaign going forward”.
Bioglan Superfoods supplements are natural food products which contain a high concentration of nutrients, phytochemicals and antioxidants that are shown to have health benefits beyond those of ‘common’ foods. There are six products in the range: Chia & Flaxseed, Acai + Berry, Beetroot Powder, Barleygrass, Wheatgrass and Spirulina Powder.
About Bioglan
Originating in Australia over 25 years ago, Bioglan is a serious provider of quality Vitamins, Minerals and Supplements and has a strong reputation for unique formulations and first to market innovations. All products are formulated by qualified naturopaths with years of health experience and are based on only the strongest clinical trials and long-term evidence.
About adconnection
adconnection is a leading independent media planning and buying agency founded in 2001 and based in London. Adconnection provides clients with a fully integrated range of communication services spanning all media platforms.
The agency works with a range of clients such as Sofa.com, Vue Cinemas, Belkin, Maplin Electronics and Lovestruck.com.