10 Content Marketing Secrets http://t.co/4wHqRi9jOC … via @heidicohen pic.twitter.com/DD1xZMH8g1
— Will Corry (@slievemore) March 16, 2014
Provide styling help.
Don’t underestimate the need to show your potential customers how to use your products. Think beyond just your offering.
The goal is to help them visualize themselves using your product. Most women don’t want another piece of clothing that doesn’t go with anything in their closet.
A New York City stylist recently confessed to me that many of her clients came into her store to purchase clothes for their engagement photos wanting the same exact combinations they found on Pinterest.
Here’s how Into The Gloss, a beauty tumblr-magazine, does it.
From heidicohen.com