Hackett London Appoints Qubit for Website Optimisation Programme
Hackett London have appointed Customer Experience Management (CXM) platform provider Qubit .. @qubitgroup for a wide reaching website optimisation programme.
Qubit will be working with the global luxury menswear fashion retailer to increase conversion rates, reduce their marketing costs and personalise the website experience according to their different customer segments, and use the data in conjunction with their CRM programme.
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Using Qubit’s personalisation platform, Hackett London @HackettLondon is looking to enhance the user experience by creating a more personalised journey for their global, diverse customer base. Qubit’s website personalisation will use various data points, from visitor opinion to visitor behaviour, to inform on opportunities and areas worth testing. This can range from lack of information on delivery for international customers to difficulties with filtering products.
Hackett London will also be deploying Qubit’s Opentag platform, as well as their CPA de-duplication, which will allow the team to track and only pay the channel responsible for that sale. Hackett London selected Qubit in order to reduce their marketing costs, and make their current marketing budget work more efficiently. Hackett London join Qubit’s client list which currently make up 10% of the UK e-retailers listed in Internet Retailer’s 2013 Europe 500 list.
Hackett embarks on web optimisation programme with @QubitGroup | News | Retail Technology: http://t.co/sj8cs6wB8Y — geri (@gergana) March 21, 2014
Kristine Kirby, Ecommerce Director at Hackett said: “After a competitive bid process, we chose Qubit as we felt their solution would allow us to quickly deploy the solutions that will improve the performance of Hackett’s website. As well as placing the customer and their journey, as well as tailoring information for the customer at the heart of all marketing decisions, our other key objective was to reduce our costs. Qubit’s Opentag tool met our requirements and we look forward to seeing the results from the programme in the not too distant future.”
Graham Cooke, CEO of Qubit, added: “With so many optimisation tools out there it’s important that online retailers choose the products that will really deliver their business objectives. Qubit’s ecommerce expertise will help Hackett’s online marketing team truly understand who visits their website so that it can be optimised in order for visitors to turn into paying customers and boost their conversion rates.”
